How to Create an About Me page that Makes Your Artist Website Shine

How to Create an About Me page that Makes Your Artist Website Shine

The About Me web page of an artist site manages to compress in one diabolical location a lot of of an artist’s least beloved tasks: creating, boasting and world-wide-web design.

Building the fantastic artist internet site can feel like an not possible endeavor. Regardless of whether you want to construct an e-commerce retail outlet or only make an online gallery for your get the job done, you know that a gorgeous internet site is vital to your experienced accomplishment. And among the the “must have” components for your site is a biography or “About Me” section.

Right after all, artwork enthusiasts never just buy a canvas or a hunk of clay. They buy a story — your story. They want to fully grasp the this means of your do the job, it’s drive. When they visualize their long term heirloom, they think about telling their grandchildren the story of the charming artist who developed it.

Your About Me webpage seriously is that critical.

Fortunately, producing a powerful About Me web site for your website does not need an military of writers or website designers. You can Do it yourself your way to a one particular-of-a-sort About Me web site that tells your story, showcase your artistic vision and sells your do the job.

For two decades, Artweb has been helping artists create beautiful, no pressure web-sites on a finances. In that time, we’ve formulated four uncomplicated developing blocks to develop the excellent About Me web site: the portrait, the tagline, the bio and the resume.

Read on to discover the qualified tips on how to produce the perfect web introduction to you and your function.

An artist can shine with a compelling online biography and resume
Let your art shine with the fantastic About Me webpage.

Clearly show off

Making your about me web site is a possibility to sell you.  Start with the basics.

Your about me site really should be succinct, and aimed at all stages of an audience.  The greatest sites are inclusive, displaying probable purchasers it is all right to just like the operate, without obtaining to realize it.  If words and phrases never occur easily, you can use your artist statement as a commencing position.

For inspiration, test out our guide to creating the perfect artist statement.

The photograph

A photograph of the artist is a likelihood to showcase your personality.  This is not a passport, ID or driver’s license. So don’t just pull out a head and shoulders photo you have hanging all-around and upload it.  It definitely is truly worth paying some time and potentially some dollars on a shot that is eye-catching, considered-provoking and captures you as an artist.  That doesn’t signify glam. You really don’t have to have hair and make-up.  Just like weddings, the most effective shots are often the candid types.  

Fortunately, the impression you develop has lots of life over and above the About Me web site of your web site. Repurpose it for social media posts, exhibition catalogues or publicity strategies. Find out much more about how to endorse oneself on How to Publicize Your Art – 7 various tricks.

Below are a handful of strategies from artists who employed their internet site pictures to actually stand out.

A Self Portrait is really worth a thousand phrases

If you are a portrait artist, take into account making use of a painted portrait of your self. Opt for an impression that conveys your likeness, but also provides psychological complexity and a window into your artistic type. Dependent on your aesthetic sensibility, prevent developing a portrait that exaggerates flaws or repels viewers. You are, right after all, attempting to market artwork on your website.

A self portrait can tell your viewer a lot about both your art and personality.
A self portrait can be a highly effective graphic on your About Me site.

The Artist at Get the job done

If you are blessed plenty of to have a studio or share a co-op house, acquire photographs of you at perform.  First, curate the space.  Think about what you want probable buyers to see.  If you have ever held an open studio, how did you existing your space?  

Stacks of cardboard packing containers and rolls of bubble wrap may possibly be necessary, but they won’t explain to your viewer just about anything, besides whether or not you are tidy. 

Alternatively, screen get the job done in its numerous levels of development. Make absolutely sure there is a great deal to see at diverse eye ranges. Done operate on cabinets or partitions, operate in development on tables and – most importantly – you. 

Struggling with the camera or posing at perform, both will perform nicely.  Make confident there is excellent lights and use a significant-quality digital camera that will seize all the depth in sharp aim.  Find out extra about using great images for your site in this article.

ceramic artist Katy Galbraith enhances her About Me page with a welcoming photo of her at work.
Katy Galbraith welcomes people to her Artweb web page with an partaking image of her at work.

If you do not have a suitable studio space, have an individual photograph you subsequent to your artwork.  

The picture of the artist at get the job done creates instantaneous believability. In addition, it reveals you are passionate about your work. As an added bonus, if the work pictured is also for sale, you can link directly to your store.

Contemplate utilizing various images.  Modern website builders like Artweb present carousel settings which enable the viewer to flick through numerous visuals, or gallery pictures that generate a photograph montage. 

Producing your About Me web page

It is standard to expertise writer’s block when attempting to compose copy for your web-site. Here’s a couple questions to get your began.

  • What materials and processes do you use and why?
  • Who and what are your influences? How have these influenced your work?
  • How have you and your function produced around time?

Quotations and straplines

Commencing with a quotation can get your visitor’s attention. Even much more so if you use a pull quote design and style that sets it apart from the rest of the textual content.  The quote ought to be yours and it should be definitive.  Don’t be imprecise or uncertain. Stay away from: I consider, I assume, my aim is to,  You must be categorical, my work is, I am, it is. Otherwise, a customer may wait right up until you’ve received it suitable ahead of producing a order.  You are conveying (not hoping to express) the elementary components of what your function is about.

Some of the fantastic artists ended up exceedingly superior at summing up their perform in a soundbite. The wonderful August Rodin did it in 5 terms: “I invent practically nothing, I rediscover.” Now set those people text towards his do the job. Do they give a perception of what he makes?

This time in underneath 10 words and phrases: “Coloration is my day-prolonged obsession, pleasure and torment,” states the terrific landscape colorist Claude Monet. We go through that quotation and see the perform, and we are not stunned at his torment. They are a best match.

Monet's brief "autobiography" perfectly captures his motivations as an artist.
Can you craft an About Me tag line to rival Monet’s?

Promote by yourself – publish a terrific biography

Your biography should observe a transient introduction to your function. Just after all, this world-wide-web web page is identified as “about me.” It’s your biography and you can pick out to consist of whatsoever you want.  Don’t pass up a opportunity to boast!

A lot of artists struggle with self-marketing. Understandably, you may well experience unpleasant listing achievements and successes.  However, we all know how important it is to offer by yourself, in particular when hoping to provide your perform.  Concentration on the components of your life that you are most proud of. For instance, if you feel you’ve experienced a excellent training, elaborate on how it contributed to your art.  If you analyzed under renowned artists, demonstrate what they taught you.  The place you grew up, your influences, and where you’ve lived can all lead to a powerful biography.

Your biography is a probability to discuss about YOU and not just your skilled achievements. As a manual you can incorporate:

  • Education
  • Noteworthy exhibitions
  • Awards or shortlists  
  • Artist’s collectives you may possibly be element of
  • Future exhibits and commissions
  • Reviews (good kinds, of program)
  • Inclusion in collections – non-public and general public
  • Applicable personal history

If you are however struggling, use our artist’s dilemma and solution template.

The artist’s resume

Your resume can act as an extension of your biography. It’s an prospect to record all of your achievements in element.  It’s section of your About Me webpage but will be more detailed. In all chance, your resume will be most appealing to persons looking to make a fee or a gallery thinking of you for a present.  Assume about what they would want to know and what you need to have to share to influence them!

If you experience a resume on leading of your assertion and biography would clutter your About Me web site, you can generate a individual page. Alternatively, you can include a url to a downloadable PDF. Possibly way, Artweb delivers templates specifically for artists, as nicely as a drag-and-drop editor. Collectively, they let you construct the two varieties of pages in minutes with no owning to overthink formatting.

Lela Altman website header with About Me and separate resume page
With Artweb’s basic templates for artists, painter Lela Altman easily divided her About Me and resume into two simple-to-read through internet pages.

The 4 building blocks of a excellent artist’s resume

It doesn’t have to get times to produce a resume that tells the tale of your track record, motivations and accomplishments. Just consist of these four essential factors:

#1: Your Primary Information and facts

At the top rated of your resume, involve who you are and exactly where folks can discover you:

  • Your identify
  • Medium (e.g. painter, sculptor, combined media artist)
  • Position of residene (point out, city or town)
  • 12 months and position of start (some artists involve these, but it’s optional)
  • Your call information and facts (if you decide for a downloadable resume)

#2: Education and learning

Contain your education and learning in day buy, most modern 1st. If you have pursued further or better education and learning, really don’t involve significant college except it’s appropriate to your function.

Detail exhibitions you have taken part in

#3: Exhibitions and commissions

In just your About Me area, the meat of your resume will function your exhibitions, commissions and awards.  These bona fides signal your achievements inside of the artworld. If you are just beginning out, the checklist may be short, but which is okay. Even if you’ve only revealed your perform at an open exhibition, graduate show or group artwork heart, you really should shout about it!

List exhibitions by year.  Each and every listing should really give the identify of the display, its spot (gallery identify and metropolis/point out) and no matter if it was a solo or team demonstrate.

Further, do not forget to contain other essential milestones:

  • Particulars of residencies
  • Awards won and any you have been nominated or shortlisted for
  • Picked commissioned work
  • Collections that hold your work – the two community and non-public
  • Listing of any do the job that has been printed in publications, or article content composed about you, alongside with the similar pictures
List any reviews you have received

#4: What the critics mentioned

Lastly, your resume or About Me section can incorporate comment from critics and posted critiques (the constructive kinds, of class). Think about the impact of a five star review on movie posters and Tripadvisor. Personal suggestions can assist force folks into considering your get the job done is deserving of obtain or exhibition.  If your do the job has however to be reviewed, look at using something from your higher education or university transcript.  If you are working with a quote, ensure it is completely credited, get permission if you can, and make sure it has comprehensive context. 

Making a Standout About Me Webpage Doesn’t Have to be Difficult

If you adhere to these basic ways, you can Do-it-yourself your way to a professional About Me web page that captures your artistic eyesight and assists you provide your artwork.

And, if you’re pondering how to establish your incredibly personal artist’s site without the pressure or price, contemplate constructing a cost-free web-site with Artweb.