TUMI and STAPLE Launch an Exclusive Collaboration Celebrating the Energy of New York City and Global Exploration

Printed: Jul. 7, 2022 at 6:00 AM MDT|Updated: 1 hour back

NEW YORK, July 7, 2022 /PRNewswire/ — Nowadays, TUMI, the leading intercontinental vacation and life-style model launches an special collaboration with iconic streetwear brand, STAPLE. They have joined forces on a structure journey guided by the world travels of STAPLE’s visionary founder, Jeff Staple. Every single piece of the selection characteristics the legendary STAPLE Pigeon, while drawing influence from the world wide streets that encourage the creativeness of both Jeff Staple and TUMI.

The Pigeon is an integral portion of the STAPLE manufacturer and serves as a mascot that signifies New York Metropolis. When creating STAPLE, Jeff arrived to see the bird as a image of by no means offering up and thriving towards all odds. Larger than the city that in no way sleeps, that very same spirit is palpable in city locations across the world. TUMI, acknowledged for supporting the path of each traveler, leaned into this notion with nicely-created and extremely useful pieces to further more enhance their journeys.

The campaign showcasing the collaboration was shot entirely on movie by renowned street photographer and multi-talented artist Jacob Consenstein. Set close to New York City, the marketing campaign photos not only seize the product’s features, but also celebrate its authenticity, vitality and inspiration.

The assortment involves 5 new kinds, every single created for the fashionable-working day town explorer and merging the hustle mentality of urban towns with signature TUMI innovation. A Pigeon pink and New York Metropolis-esque map lining is carried all through as a nod to the town that lifted Jeff Staple. The selection takes consumers on a excursion close to the entire world from the roomy Backpack donning a sample inspired by the streets of São Paulo to the compact Sling that takes its cues from Tokyo. A much more playful piece, the subversive Ping Pong Crossbody attributes a print that echoes the tiles of Barcelona and retains far more than just paddles. It really is correctly sized to preserve the essentials close even though showcasing STAPLE DNA and TUMI structure excellence. The Package Crossbody references Los Angeles architecture and places ingenuity on exhibit with a detachable strap that enables the piece to be carried like a bag or utilized as a vacation package. The International Expandable 4 Wheeled Carry-On showcases an intricate style of a STAPLE Pigeon camouflage that is encouraged by New York Town.

“Jeff Staple is an innovator and an entrepreneur. He has never ever settled and has usually pushed himself to go over and above the norm to convey streetwear culture to the world wide phase,” TUMI Creative Director, Victor Sanz, claims of collaborator. “Jeff is a real international citizen, as he exemplifies the globe traveler that would not reduce his feeling of home or where he has occur from, when embracing other cultures for inspiration and self-expansion. This genuinely is in line with how we watch the environment. We are constantly on the lookout outside for inspiration and usually setting up on our fundamentals,” Sanz concluded.

“For me, TUMI has generally been the pinnacle of luxurious, vacation, innovation and tech,” Founder of STAPLE & Reed Art Office, Jeff Staple, commented. “There is a potent commonality in each our makes concerning vacation and performance, and how the practical experience influences your every day daily life. I have occur to seriously appreciate the value of effectively-made vacation accessories, specially when you are in a new city and continuously on the go. Design-intelligent, the hustle mentality that the STAPLE Pigeon signifies commenced out as a way to communicate to the culture of New York Metropolis, but above the system of my travels, I have come to see that it signifies this exact same ethos in metropolitan areas across the world.  With this TUMI collaboration, we are bringing that spirit complete circle as a result of the distinctive and elevated structure specifics in every model of the assortment.”

The selection is available around the world on TUMI.com, at find TUMI Retail Outlets, and at StaplePigeon.com.  Product obtainable in North The united states and across Europe starting off July 7th and throughout Asia -Pacific starting July 18th.

Retail costs of the TUMI x STAPLE assortment:

• Global Expandable 4 Wheeled Have-On at $1195 USD
• Sling at $495 USD
• Ping Pong Crossbody at $250 USD
• Package Crossbody at $295 USD
• Backpack at $695 USD

Because 1975, TUMI has been generating planet-course company, travel life-style, and effectiveness luxurious essentials built to enhance, uncomplicate and beautify all factors of life on the go. Blending flawless functionality with a spirit of ingenuity, we are dedicated to empowering journeys as a lifelong husband or wife to movers and makers in pursuit of their passions. The brand name is offered globally in about 75 nations around the world with upwards of 2,000 points of sale. For additional about TUMI, visit www.TUMI.com.

Jeff Staple (born Jeffrey Ng) is a artistic visionary whose get the job done encompasses graphic, style, and footwear style, as nicely as brand name marketing. He is the founder of REED Art Division (f.k.a. Staple Design) where by he has labored on numerous innovative projects for clients ranging from startup makes to Fortune 100 companies. This 12 months marks the 25th anniversary due to the fact Jeff started STAPLE in 1997, the NY-based pioneering streetwear brand name with the now notorious “Pigeon” logo, and later experiential life style boutique, REED Space in 2002.

For extra about TUMI, visit www.TUMI.com  
For additional about STAPLE, pay a visit to https://www.staplepigeon.com/

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