IA London Spring/Summer 2023 – KALTBLUT Magazine

IA London Spring/Summer 2023 – KALTBLUT Magazine

IA London Spring/Summer 2023 – KALTBLUT Magazine


IA London launches S/S23 Womenswear campaign and assortment. Motivated by the contradictable Hieronymus Bosch’s painting “The Backyard garden Of Earthly Delights” (concerning 1490 and 1510) and named right after it, IA London’s new marketing campaign interprets the story of Adam, Eve and The Serpent.

@ia_london / www.ialondon.com/gardenofearthlydelights

The narrative focuses on two panels of the portray: The Still left, in which, keeping away from eye get hold of, Eve is revealed “seductively presenting her human body to Adam” (Walter S. Gibson) and The Central, with Earthly figures trying to get pleasure in a variety of approaches. The Serpent’s empowerment over Eve and Adam resulted in their punishment from The Heavenly Garden and their slide into the Earthly Delights, wherever their regular gender roles and identification are questioned.

The marketing campaign includes photography by the famous Ki Price tag and an artwork-manner movie, directed by IA London’s Creative Director, Ira Iceberg.

The collection proposes newness through bodycon dresses, tops and leggings printed on delicate semi-transparent Italian mesh and printed with photos of creative nudity, male and feminine, and complete-system harnesses. Almost all garments are “played” on male and woman products, inviting openness toward regular gender roles. In line with IA London’s ideology of timeless and accountable style, the new collection demonstrates just ample to produce its new artistic vision for this year.

At the very same time, before Manufacturer clothes are even now out there to be mixed with the new. IA London X Grounds The “Naked” line of sneakers, with IA London prints built in collaboration with the Japanese footwear brand name Grounds, completes the storytelling.

In collaboration with @kiprice
MUA | Lans London @lanslondon
Hair | Kristian Szalay @kristian.szalat /
TONI&Dude @toniandguyworld