Here at FASO, we after lost all of our rankings in Google….seems like a marketer’s worst nightmare, suitable?
When Google dropped the original Panda [1] bomb, we experienced in some way improperly configured element of our robots.txt file, and left a segment of the FASO web site open up to Googlebot that we had in no way meant for Google to index. The large, undesirable Panda bear didn’t like that area of our net web page, and we dropped all our rankings for about a month (apart from, importantly, on lookups for “faso”).
And guess what transpired to our income and targeted traffic throughout that thirty day period? Nothing at all. Properly, almost nothing.
Our expansion just ongoing proper on and we stored producing profits. That is because we have never relied on “Search engine optimisation” as our marketing strategy. Just as we have under no circumstances relied on “social media promoting” as a principal advertising and marketing channel.
You see, to certainly handle your own destiny and be totally free, you should framework your artwork marketing and advertising like we do: We handle our have property and maintain immediate relationships with our prospects, supporters and followers. We only use Search engine optimization and social media as “more” promoting channels.
We did right away determine out what we had completed erroneous, we corrected our robots.txt, and we did get our rankings back again (and have due to the fact been able to retain #1 and #2 on many of our goal search term phrases). Having large rankings is incredibly great, and those people searches do deliver us some shoppers. But we will never ever glance at Search engine marketing as any key form of advertising and marketing channel.
As an alternative of obsessing over Search engine optimisation and the latest very hot social media trend, we targeted our endeavours on immediate channels. For case in point, we started off the FineArtViews newsletter in 2007 with a seed checklist of a handful of hundred subscribers and have constructed our subscriber foundation to more than 76,000 artists.
Fb and Google can shut up store tomorrow and we can nonetheless instantaneously attain 76,000 probable customers any time we want to. We anticipate that list to be in the hundreds of hundreds in a several far more yrs. Which is what we get in touch with a marketing asset.
You, dear artist, can do the same detail with your art promoting. All it usually takes is a little bit of do the job and an organized process.
The operate, you’ll have to do for on your own, but we can aid you with the program. We have the facts you will need shipped to your inbox day by day via FineArtViews. And we have the instruments you will need to make it all come about with FASO.
Sincerely,
Clint Watson
FASO Founder, Software package Craftsman, Art Fanatic
PS – If you want to get started building a correct permission marketing asset as we’ve outlined in this post, now is the time: we are working a good special proper now for new users: 60 day free demo, the ArtfulMail Newsletter System (what we use to handle this e-newsletter) is included, you can expect to be featured in Educated Collector when you activate and, to make certain your internet marketing is productive on an ongoing foundation, your account will include things like our automatic marketing through My Informed Collector as well as free month-to-month contest entries. It is really a challenging supply to defeat so Get Begun Now!
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Footnotes
1. Panda is a kind of anti-spam algorithm that Google periodically runs, to get rid of what they phone “webspam”.
