Advice on selling your artwork, whatever your career stage

If you have go through our former comprehensive artwork pricing tutorial, you’ll enjoy that selling your artwork is not as straightforward as just introducing up all of your evident fees (paints, canvas, studio rent and the like) and providing you a wage to get there at a selling price for your get the job done.

Which is mainly because, what ever your medium, there are so quite a few other factors to preserve in mind when making an attempt to offer your perform.

Contemplate your current ‘status’ and market place

Even in just calculating costs for your will work, you will need to take into consideration your monitor document to day as an artist: What have you accomplished so much in your artistic job to justify a selected rate?

Your distinct market is an additional elementary aspect: What level is your concentrate on audience possible to purchase at? Will you be offering to them in the £1000s for each piece of operate, or will you need to pitch your artwork at a a lot more inexpensive degree?

As a normal rule, the domestic or provincial markets are characterised by lessen costs and greater bulk than the worldwide marketplaces centred on the important artwork capitals — feel the distinction involving the Very affordable Artwork Reasonable and Frieze.

Do I have to restrict my sector to my very own locale?

There are the natural way large distinctions amongst the art markets of, for illustration, main urban metropolises and rural communities, as nicely as in between a lot more and much less affluent regions, that may pressure you to adapt your work and/or pricing appropriately.

On the other hand, it’s worthy of remembering that your have locale doesn’t necessarily want to be your sector as an artist. There’s a lot to be claimed for venturing from your have ‘patch’, where ever your true apply may well be based.

What about galleries?

Image by iStock.com/SeventyFour

In considering the most appropriate partnership to have with galleries, it is vital to recognise the unique dynamics involving general public and business establishments. General public institutions involve the likes of the Tate in London, Liverpool and St Ives and the BALTIC Centre for Up to date Art in Gateshead. Industrial establishments incorporate these types of spaces as the White Dice and Gagosian Gallery in London.

Numerous artists understandably aspire to get their operates into general public collections, this sort of as people of nearby councils or more substantial countrywide institutions like the Tate. These public galleries ordinarily have higher luxurious to take a possibility on specifically complicated or unconventional artists than the commercial galleries that often just abide by the guide of better-profile institutions.

Alternatively, you might be content to aim your efforts virtually purely on the industrial industry. On the other hand, likely complications lie in this article for emerging artists. The latest straitened economic moments in the artwork globe have prompted the closure of any mid-market place galleries, with an attendant feeding frenzy at the major of the market, as galleries and purchasers alike have trapped to surer bets.

Browse our earlier website write-up on working with business galleries for much more information on this exceptionally wide and essential matter area for artists.

Don’t wait — get to do the job ideal now!

Picture by iStock.com/SeventyFour

There are so numerous matters that you can do proper now to improve your marketability as an artist and improve your capability to offer function, both equally now and in the future.

Try out viewing five galleries in your nearest metropolis, bringing house press releases and price lists to make up a file of opportunity galleries to associate with. It’s possible now is the time to approach a community business enterprise aid company about how you can start making your artwork pay back.

Or why not signal up to that open-obtain print studio, post perform for that hottest exhibition possibility, or set up a mailing record for your prospective and/or recent purchasers, sending an insightful newsletter each a few months?

Outdoor art fair
Photo by iStock.com/danlogan

Possibly you could even go to art fairs as a mere visitor, seeing what work you like and dislike and evaluating your individual work with exhibiting artists of a comparable level? Artwork fairs can unquestionably be a must have for providing you a perception of how the artwork market operates, even if some of them, like Frieze, can be very highly-priced to attend! Even if you can only find the money for to show up at 1 this yr, nevertheless go if you can — and perhaps consider exhibiting at these types of a truthful a person day with the advantage of what you learn.

Making, advertising and offering your perform is a continuous studying approach, regardless of what your job phase, so you shouldn’t be afraid to try out new items and are unsuccessful from time to time. What could you be carrying out now to make your artwork extra sellable?

This write-up was initially printed in January 2016. Final updated on September 24, 2021.