River Valley is residence to eclectic White Pyramid Gallery & Nail Bar, a space that blends art and fashion collectively.
It is the brainchild of 28-12 months-outdated architecture graduate, Arinah Rahid. As a company believer in producing elegance, wellness, and artwork obtainable to every person, she established White Pyramid through the height of COVID-19, in September 2021.
Arinah’s youth was typically expended overseas, jetting amongst France and the Considerably East. It was on a stop by to an overseas artwork gallery that she was influenced to dip her toes into the entrepreneurial globe.
Art is a sort of interaction, be it on partitions or nails. I noticed an prospect to develop something various for folks to delight in. They can get their nails done and admire the artwork in the exact place.
– Arinah Rahid, founder of White Pyramid Gallery & Nail Bar
With a history in art, Arinah is closely connected to the community arts scene. Aside from giving splendor companies, she wished to rope in both equally regional and international artists and provide them with a system to showcase their artwork inside her gallery.
To her, the collaboration would allow the artists to improved connect with the people.
Bespoke nail polishes that’s protected for all
The area exudes luxuriousness, from all round aesthetic to its expert services. Its all-white interior is anchored with a stylish communal nail bar, accented with a Delft Blue backdrop by Carasaven.
Meanwhile, the walls are lined with paintings from many artists: Erick Centeno from Italy, Singapore’s very own Amirul bin Azman, and South Africa’s Wendy P. Forsyth. The artworks provide not only as an inspiration for the client’s nail artwork, but they are also up for sale.
Arinah’s gallery also homes a solitary facial cabin. Consumers can pick from a number of trending facial therapies ranging from 30 to 80 minutes. Complimentary Sakura Black tea will be served, or if clients desire, champagne is offered at an more value.
Aside from the two-in-one artwork gallery concept, the highlight of Arinah’s business is her proprietary line of 100 for every cent vegan, cruelty-no cost, and 10-no cost nail polishes.
“We combine all our bespoke nail colours in-home for our prospects. As it is a customised nail polish line, there is no limit in conditions of the color range we can present. White Pyramid clients have the creative independence to create their personal unique color to replicate their personalities,” Arinah explains.
On best of her nail polishes being created-to-order, they are also ‘halal’ (it’s drinking water permeable) and safe and sound for expecting females and little ones. The vegan polishes are established without having 10 of the chemical substances most found in nail polishes.
Her nail polishes are also effortless to implement and can be peeled off. All the colours are also designed to require only a single coat for entire opacity, and can past up to a week.
Beating problems with inventive remedies
Arinah’s primary impediment upon setting up her business revolved predominantly all-around discovering knowledgeable and capable employees.
“Similar to other corporations, the troubles we’ve confronted about the final couple of many years is manpower. In buy to conquer the manpower crunch, I sometimes consider on consumers myself to be certain that we give the finest customer assistance experience.”
She also turned to social media — Instagram, TikTok, and even YouTube — to raise manufacturer awareness. Having said that, she admits her most significant resource has been term-of-mouth referrals from her happy clientele.
In terms of funding, Arinah shares that she pooled a considerable volume of her price savings in purchase to launch her small business. In spite of White Pyramid’s initiation all through the pandemic, it was fortunate that she managed to crack even in just the very first 6 months.
For now, she is focused on guaranteeing the accomplishment of her two new stores at Sentosa and i12 Katong — which she opened in fewer than a calendar year — and distribute their vary of bespoke nail polish internationally.
“With the achievement, my system is to develop numerous nail bars inside of Singapore and broaden my product line to the intercontinental marketplace,” she suggests.
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Featured Picture Credit history: White Pyramid Gallery & Nail Salon
